Sweetbridge wants to build a new economy, a Decentralized one. While this has been a strong ambition of many in the Blockchain space, Sweetbridge has been building a rather large team of experts from their respective fields since late 2016. The company was launched by Scott Nelson who spent 24 years building Trax, a global logistics, analytics and freight audit & payment firm. He is also joined by his co-founder David Henderson who has had a multitude of roles at companies like Coca Cola, PwC, and finally Nelson’s company Trax. Given the diversity of experience in related fields, the team’s roster is impressive, with advisors such as Vinay Gupta and Don Tapscott who have been influential in the awareness and development of Blockchain projects for several years.
“We are an open-source non-profit project building toward a new economy of fairer, faster trade that values all participants. Contributors to the project are a diverse group of global citizens from 10 different countries with experience in blockchain, supply chain, economics, trade finance and software development.” -Sweetbridge
Make The World a Better Place?
One of the recurring themes for Sweetbridge is fairness, allowing equal opportunities for all demographic backgrounds, through this proposed Decentralized economy. Sweetbridge appears to want to additionally nurture the growth of newly proposed projects through select partnerships in the Blockchain space and they call this the “Sweetbridge Alliance”. It consist of funding, acceleration, shared resources, and enterprise engagement. Some of their partners include projects like Mattereum, who aims to create legally enforceable smart contracts, Brooklyn New York based CoinFund, a Cryptocurrency fund, Copper Hill Strategies which focuses on governmental relations and public policy, Aperio, focusing on building Blockchain applications for the global supply chain and several others. These partnerships will nurture the growth of companies focusing on 6 stages:
- Liquidity – through digital assets
- Settlement – transactions
- Accounting – financial transparency
- Resource Sharing – sharing of data
- Optimization & Liquid Talent – further data aggregation
Interconnected Systems, Ecosystems
Given the founding team members backgrounds with supply chain logistics, it makes sense they will launch with a focus on supply chain & logistics. They are also focusing on an expert legal ecosystem with partner Mattereum. Currently, Smart Contracts are not legally enforceable still being in the very early stages of development. They also plan on launching in future niches such as retail, tax, finance, tech and manufacturing. It’s a highly ambitious project with some realistic starting goals. As real estate on the Blockchain proliferates, Smart Contracts will absolutely need some sort of legal structure behind them. They are also launching a loaning platform called “Sweetbridge Assets” which will allow people to lend themselves money against digital assets they currently own using their own Stable Coin called Bridge Coin, which is pegged to the currency of each region. They will also offer another Coin to use with this system called Sweetcoin, which will reduce liquidity fees. It is very possible that Sweetbridge could one day reach a $1B+ market cap if they manage to execute their goals.